Southpac Group has revealed an updated brand identity signaling its ambitious future and honoring the company’s four-decade legacy.
While the name Southpac remains unchanged, the rebrand marks a significant evolution in the firm’s visual identity, voice, and digital presence.
What’s New?
The visual identity of the brand has been redesigned to better reflect the company’s purpose and vision. Updates include:
A new logomark: A stylised shield representing strength and security, a core commitment to protecting client assets.
A global motif: Latitude and longitude graphics referencing the coordinates of Southpac’s international offices, emphasizing global reach and accessibility.
Guilloché-inspired patterns: Echoing the intricate security motifs found in passports and currency, symbolizing both protection and authenticity.
Every element of the new brand has been thoughtfully selected to reflect Southpac’s identity and values. Together, they tell a story of trust, clarity, and international perspective
What’s Remains the Same?
Despite the brand refresh, Southpac reaffirms that its name, legal entities, and dedicated team remain unchanged. Clients will continue to be served by the same trusted professionals with the same commitment to excellence and fiduciary integrity.
To view the refreshed identity and learn more, visit www.southpac.co.ck
